Overview
Over the course of my role at Krumbled Group, I contributed to a wide range of new product launches and seasonal campaigns across Mini+Me, Krumbled Foods, and Habitual Beauty. These launches varied in scale - from major hero product releases to smaller additions to existing ranges - but all required fast, effective ecommerce creative to support commercial goals.
My role focused on delivering end-to-end digital assets for each launch, ensuring products were introduced clearly, consistently, and on-brand across key customer touchpoints.
Supplied photography, retouched and adapted for ecommerce use.
My Role
Marketing Coordinator - Digital Design & Ecommerce Creative
While my official title was Marketing Coordinator, my day-to-day responsibilities sat primarily within digital graphic design and ecommerce creative. I worked closely with the marketing team to design, adapt, and deliver launch assets across multiple brands and platforms.
This included:
• EDM design and rollout
• Website banners and homepage assets
• Social and paid media creative
• Photography and retouching for selected launches
• Occasional print and press collateral
Challenge
Launch timelines were often dictated by production schedules, which meant creative delivery frequently occurred under tight deadlines. In many cases, final products were not available to shoot until days before launch - requiring a flexible and solutions-focused approach to asset creation.
Each launch also needed to balance speed with brand consistency, ensuring creative aligned with existing brand guidelines while still feeling fresh and relevant.
Supplied photography refined under tight timelines to meet ecommerce standards.
Creative Execution
Across each launch, my focus was on translating product benefits into clear, effective ecommerce visuals that could perform across multiple channels.
Key contributions included:
• Designing EDMs as the primary conversion driver, then adapting creative for social, paid ads, and website use
• Creating cohesive asset suites that could scale across touchpoints without losing clarity or impact
• Retouching and editing photography, and shooting product imagery where required
• Working quickly to concept and execute creative when timelines shifted late in the process
Launches I contributed to included:
Mini+Me
• Hydramama new flavours (Peach & Tropical; Mixed Berry & Grape)
• Mama Bites
• Peri Bottles + Boobie Packs
Krumbled Foods
• Magnesium Hot Chocolate
• Choc Buttons
• Blueberry Collagen
Habitual Beauty
• Eye Cream
• Body Brush + Tongue Scraper
Seasonal Campaigns
• End of Financial Year + Black Friday Sales
• Bound by Love (Pregnancy + Infant Loss Awareness)
Core creative adapted across ecommerce touchpoints.
Outcome
Through consistent, well-executed digital creative, each launch was supported with clear messaging and polished visuals across ecommerce channels. The experience strengthened my ability to work efficiently in a fast-paced environment, adapt creative quickly, and deliver high-quality assets under pressure - all while maintaining brand integrity across multiple product ranges.
This body of work reflects my growth as a digital designer within an in-house ecommerce team, balancing BAU delivery with frequent product launches and evolving commercial priorities.
